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Burch Lauren M. (Loughborough University London Uk) - Introduction To Sport Marketing - Paperback Neo-Classical Through caring we infuse theBinding: Paperback Description: Now in a fully revised and updated third edition Introduction to Sport Marketing is a clear straightforward and concise introduction to the theory and practice of sport marketing and the only sport marketing textbook you will ever need. Built around a step by step framework for developing effective sport marketing plans and full of real world international cases data and examples the text helps students to develop the